campaign


campaign
campaign cam‧paign [kæmˈpeɪn] noun [countable]
a planned series of actions that are intended to achieve something or persuade people to do something:

• The charity has launched a campaign to end the trade in rhinoceros products.

campaign for/​against

• the miners' campaign against pit closures

campaign a campaign to do something

• a campaign to convince investors that Swindon is the most desirable business site in the world

ˈadvertising camˌpaign MARKETING
an organization's programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product:

• The company ran an advertising campaign for its drink products that was targeted at teenagers.

ˈdrip camˌpaign MARKETING
a way of advertising a product or service in which advertisements are shown repeatedly over a long period of time
ˈsales camˌpaign MARKETING
a series of events or activities aimed at advertising a product and increasing sales; = SALES DRIVE:

• It said its aggressive sales campaign has helped boost sales.

* * *

Ⅰ.
campaign UK US /kæmˈpeɪn/ noun [C] POLITICS, MARKETING
a planned series of activities that are intended to achieve a particular aim: »

The convention and visitor bureaus announced a $5 million marketing campaign.

election campaign »

The Opposition leader launched his election campaign.

launch/mount/start a campaign »

The university has launched a campus-wide campaign to reduce use of fossil fuels.

See also ADVERTISING CAMPAIGN(Cf. advertising campaign), DRIP CAMPAIGN(Cf. ↑drip campaign)
Ⅱ.
campaign UK US /kæmˈpeɪn/ verb [I]
to organize a series of activities to try to achieve something: campaign for/against sth »

He won the election in November by campaigning against a tax increase.


Financial and business terms. 2012.

Look at other dictionaries:

  • Campaign — Pays  Royaume Uni Langue Anglais Genre Histoire militair …   Wikipédia en Français

  • campaign — I noun action, activism, activity, cause, course of action, course of conduct, course of proceeding, crusade, design, drive, effort, emprise, endeavor, enterprise, exercise, exertion, expedition, hard task, implementation, large undertaking, line …   Law dictionary

  • Campaign — Cam*paign , v. i. To serve in a campaign. [1913 Webster] …   The Collaborative International Dictionary of English

  • Campaign — Cam*paign , n. [F. campagne, It. campagna, fr. L. Campania the level country about Naples, fr. campus field. See {Camp}, and cf. {Champaign}, {Champagne}.] 1. An open field; a large, open plain without considerable hills. See{Champaign}. Grath.… …   The Collaborative International Dictionary of English

  • campaign — [n] attempt to win; attack crusade, drive, expedition, fight, movement, offensive, operation, push, warfare; concepts 87,320 campaign [v] attempt to win political election agitate, barnstorm, canvass, contend for, contest, crusade, electioneer,… …   New thesaurus

  • campaign — [kam pān′] n. [Fr campagne, open country suited to military maneuvers; hence, military expedition < It campagna < LL campania, level country < L campus, a field: see CAMPUS] 1. a series of military operations with a particular objective… …   English World dictionary

  • campaign — ► NOUN 1) a series of military operations intended to achieve an objective in a particular area. 2) an organized course of action to achieve a goal. ► VERB ▪ work in an organized way towards a goal. DERIVATIVES campaigner noun. ORIGIN French… …   English terms dictionary

  • campaign — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ big, huge, major, massive ▪ lengthy, long, long running, ongoing, sustained (esp. BrE) …   Collocations dictionary

  • campaign — I n. 1) to carry on, conduct, wage; launch, mount, organize a campaign 2) an active, vigorous; feeble, weak; whirlwind campaign 3) an advertising; anti smoking; educational; election, political; membership; military; national, nationwide; public… …   Combinatory dictionary

  • campaign — I UK [kæmˈpeɪn] / US noun [countable] Word forms campaign : singular campaign plural campaigns *** 1) a series of actions intended to produce political or social change a literacy/recruitment/anti drug campaign campaign for/against: Local people… …   English dictionary


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